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if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site.

That's how websites work." In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).

When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. Ok Cupid describes in detail the algorithm used to calculate match percentages.

Assuming a user is a paid user ("A-List"), the site notifies a user if someone likes that user.

Ok Cupid was initially owned by Humor Rainbow, Inc.

Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.

Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.

To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.It is supported by advertisements and paying users who do not see ads.Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites.A-List (paying) members see no advertising and have more filtering options and preferential placement in an "A-List Matches" section of search results.A-list members can also browse openly while choosing whether or not their profile is displayed to those they visited.Facebook sponsors this site with ads creating trial accounts for possible users based on their likes and interests.