In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
These people will have dates on a regular basis, and they may or may not be having sexual relations.
This period of courtship is sometimes seen as a precursor to engagement.
Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, religion, age, sexual orientation and gender.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
Men and women became more equal politically, financially, and socially in many nations.
Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.
With the use of modern technology, people can date via telephone or computer or meet in person.